Digital Marketer in China

Hitwise Hong Kong Newsletter – July 2007 Making Friends and Money in Hong Kong

Compared to other markets measured by Hitwise, Hong Kong Internet users have the highest volume of visits to Net Communities & Chat (HK 16.6% compared to US 11.9%); and Stocks & Shares (HK 3.1% compared to US 0.65%). At the same time, online retail is still considered a major challenge by businesses.This chart shows the interplay between the three industries, where you’ll note that visits to Stocks and Shares have leveled and overtaken Retail.As Hong Kong is highly urbanised, ‘outdoor’ shopping is considered a popular social activity; secondly it is considered amongst key players in Hong Kong’s online industry that the issue of security in conducting personal transactions on retail websites still needs to be settled in the mind of Hong Kong consumers.As businesses look to overcome these hurdles, advertisers wishing to promote their wares for purchase either online or offline look at Financial Research websites; or alternatively Sports – Fantasy and Sports – Betting websites which offer a recreational form of ‘trading’, another popular activity by Hong Kong users. The table below shows the top 10 websites within the Business and Finance – Business Information industry. In addition, leveraging Social Networking websites in the marketing mix, or having an element of consumer generated content on retail websites, may in fact, provide a compelling reference point for Hong Kong consumers.?? Business and Finance – Business Information ?All sites ?Monthly rankings for the month of June, 2007 ?Ranks by ‘Visits’ ????Rank Name Domain Market Share 1. Yahoo! Hong Kong Finance hk.finance.yahoo.com 56.77% 2. Yahoo! Finance finance.yahoo.com 11.73% 3. Quamnet.com www.quamnet.com 2.75% 4. Sina Hong Kong Finance finance.sina.com.hk 2.09% 5. Bloomberg www.bloomberg.com 1.91% 6. Yahoo! Finance China cn.finance.yahoo.com 1.67% 7. Tai Fook Securities Group www.taifook.com 1.67% 8. Money 18 money18.on.cc 1.65% 9. Sina China Finance finance.sina.com.cn 1.50% 10. CNN Money money.cnn.com 1.00%

Fast Mover

Toys R US – www.toysrus.com.hk

Hitwise Hong Kong reports that the website for Toys R US Hong Kong has experienced a market share increase of over 416% amongst websites visited by Hong Kong Internet users in the Shopping & Classifieds industry over the two week period ending 14/07/07. The data shows that Yahoo! Hong Kong (www.yahoo.com.hk) was the most visited website before www.toysrus.com.hk with 19.78% of traffic coming from there, which is an increase of 14.07% from the previous week.

Category Spotlight

Lifestyle – Fashion

This industry includes websites that spotlight the latest fashion trends in clothing, or particular labels. The data below is based on All sites ?罈 Weekly rankings for the week ending 14/07/2007 ?罈 Ranks by ‘Visits’.

Lifestyle – Fashion ?All sites ?Weekly rankings for the week ending 14/07/2007 ????Rank Website 1. Yoka 2. Louis Vuitton 3. Glam 4. Style.com 5. Sina Hong Kong – Lifestyle 6. New Monday 7. Abercrombie & Fitch 8. UNIQLO Mix 9. Victoria’s Secret 10. UNIQLO Hong Kong Local Competitiveness Index 18.1% of traffic to this category was directed at domestic sites. ????????????

Top 10 Upstream Industries 1. Computers and Internet 47.29% 2. Lifestyle 16.09% 3. Search Engines 15.17% 4. Net Communities and Chat 14.33% 5. Shopping and Classifieds 12.07% 6. Entertainment 11.45% 7. Fashion 7.71% 8. Email Services 7.17% 9. News and Media 6.66% 10. Apparel and Accessories 6.49% Top 10 Downstream Industries 1. Computers and Internet 37.84% 2. Lifestyle 17.33% 3. Shopping and Classifieds 15.33% 4. Net Communities and Chat 13.35% 5. Entertainment 11.50% 6. Fashion 9.13% 7. Apparel and Accessories 8.35% 8. Search Engines 7.44% 9. Portal Frontpages 6.77% 10. News and Media 5.79% ????????????