Digital Marketer in China

Yahoo! BOSS unleash the power of search engine to other publishers. No surprise, Yahoo! strides up and wave their flag as the saver to publishers and advertisers again.?? Internet boom makes a lot of people a fortune.?? Unfortunately, it also create many unfair trade between publishers – agents – agencies – advertisers.?? Haven’t mentioned content contributors in between.

Yahoo! APT provide a chance for every party to be efficient and transparent.?? If client access of true facts of Adplan, you can imagine some parties may not be happy.?? It impacts the most to agent and agency for no doubt, however it also a trend that no one could deny.?? It’s kinda scary to me (as an agency guy).?? But it’s a thrill to me as a digital marketer. Long before these platforms (we should count in Google’s Adplanner) diminish our competitiveness, at least, I have already enjoyed the benefits of getting data from Adplanner.?? It’s can’t be easier for to generate traffic estimation, competitor analysis and more.?? Man, can’t wait to test on APT later.