Archive for category Featured

81 percent of online shoppers read online customer review

nielsen-online-holiday-survey-factors-evaluating-customer-reviews-december-2008
Eight in ten online shoppers (81%) have read consumer-written product or retailer reviews when doing their holiday shopping this year, according to (pdf) a Nielsen Online holiday survey conducted in mid-December, reports Retailer Daily.? It gives you a stronger reason to promote in social networks.
Text and Photo Credit: MarketingCharts.com , Flickr

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What are the Benefits of Social Media Marketing?

There’s no argument about the trend about marketing over social networks (SNS). This research shows all the benefits of social marketing. It’s an interesting survey, especially 51% of them saying about the low cost benefit. Well, the only argument here about the costing is: how do you measure by?

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Google SearchWiki makes you lose your SEO job?

I have just found Google has released the SearchWiki for user with Google account.? It’s been talking for a while that the SEO has gone if Google let people to choose the position of search result.? But my question is, how many users is actually joining this to contribute their comment?? My bold guess is less than 20% of total.? SEOer, it’s time to stop making canned solutions to clients.? It’s a personlized world now.

Google Seach Wiki

Google Seach Wiki

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Facebook Becomes Largest Online Photo Storage Site – MarketingVOX

Huh? Facebook becomes number 1 of photo sharing, not even they have thought thru how to monetize the whole thing.
photo sharing siteFacebook Becomes Largest Online Photo Storage Site – MarketingVOX

What I learn from the case of facebook is the power of usability.  Myspace and flickr are the absolute first movers but the experience is far from satisfied.  No matter you talk about album, upload method(sophisticated? who cares!!), big storage or tag, these functions never come close to your life.  Facebook has captured the most important thing in photo sharing: multiple way communications.  Be more precise, it enable you comment on other’s photos at ease.  You know all photos that shared inside your circle, you know what other people comment your photo, you can even comment on your friend’s friends photos (this never happened in other community).  Sneak view is interesting enough to encourage users to share over facebook.

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