Good news for all SEO marketers that Adobe finally gets their lethal player searchable.  But hold on, don’t be too excited about it.  An insider view from SEO and production man, we strongly believe it’s only a beginning of enabling.  Don’t dream about you could have structured content to index within your current swf file.  Here, I have few suggestions to all website owners and production people on how to make SWF better:

1/ Make sure your site’s SWF will compatible to Adobe’s new Searchable SWF library.  There’s a spec doc linkage inside, to give you a clear spec of what RIA setting.

2/ Again, this latest improvement may only benefits to those have a separate-page structure website.  Spiderbot could emulate human click, but yet to be advanced enough to separate page for you.

3/ Image still be invisible to spiderbot, quick fix is to make your vivid graphic buttons inside to text based hyperlink

4/ Linking (both inbound and outbound) is still problem, but yet have enough info to support me to report here.

Good luck! Final word, if you have plan and budget to change your flash site, I think you’d better to move on.  I believe you will be benefited no matter how far this update goes.  At least within these 1-2 years of time, I can’t see the destination for making this as search-friendly as we do in HTML.  For more update, you may refer to this Google webmaster guideline.

Greenpeace has released a spoof of Dove commercial, which hope to arouse people’s attention on protecting Indonesia’s rainforests. Quite interesting movie if you view it side by side. 

Original Commercial:

Greenpeace version:

She is, well a true song singer. 

If you have ever watched Macbook Air commercial, you probably are loving her song.  Except the New Soul, I like the live version of Toxic.

This article is to show you how you could leverage the Lynx browser to look into your own website content. It’s a good start to troubleshoot the missing index or pitfall of keyword selection during SEO process.

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How would you react if the Whopper gone?

http://www.whopperfreakout.com/

Nowadays, I always charge storyboard for every ad creative, which is not widely accepted in this market. But, without a proper planning of idea presentation and interaction design, the result will diminish to almost nothing. Hope my clients can understand that.read more | digg story |??more digital marketing news??

According to BIGresearch’s “Simultaneous Media Survey.”, more than six in 10 responding women said they watched sports regularly or occasionally on television, versus 42% who were regular or occasional soap opera viewers. It’s very interesting. Wake up marketers, it’s a new age that nothing taking for granted.

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It makes sense to me. Email itself has not been reinvented since day one of web. The most improved is the flow, interface and security and other features. If social networking become part of email, it might become another web X.0 concept. I think it sparks a lot of idea over webmail in next couple years if Google and Yahoo make the move.

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