Here’s the latest release of Hong Kong directory.?? We see that the critical factor of success is on content and map accurancy, ability of lining up many major source of each region and also speed of access.

Source: Hitwise Hong Kong Newsletter – September 2007 Spotlight on Dominant Local Restaurant Directory

Openrice (www.openrice.com), an online food and restaurant guide featuring restaurant and recipe reviews, has maintained the number 1 rank in the Food and Beverage – Restaurants and Catering industry for a consecutive 11 weeks ending 15/09/07, among Hong Kong Internet users. Openrice accounted for 35.50% of the market share of visits in the Restaurants and Catering industry for the week ending 15/09/07, which represents a market share increase of 13.7% over the 11 week period it held the number 1 rank. Yahoo! HK Where (hk.where.yahoo.com), an online channel which also offers reviews and a directory of Hong Kong restaurants, was OpenRice’s nearest competitor accounting for 16.54% of market share in the Restaurants and Catering industry as of the week ending 15/09/07. Furthermore, Yahoo! HK Where was the only website to have outranked Openrice over the past 12 months, achieving the number 1 rank and 29.77% of market share during week ending 31/03/07. Other websites to feature among the top 5 in the Restaurants and Catering industry as of the week ending 15/09/07 include McDonalds Worldwide (www.mcdonalds.com), KFC (www.kfc.com) and Pizza Hut Hong Kong (www.pizzahut.com.hk). Food and Beverage – Restaurants and Catering ?All sites ?Weekly rankings for the week ending 22/09/2007 Rank Name Domain Market Share 1. Openrice www.openrice.com 36.03% 2. Yahoo! HK Where hk.where.yahoo.com 19.18% 3. McDonalds Worldwide www.mcdonalds.com 7.26% 4. KFC www.kfc.com 6.67% 5. Pizza Hut Hong Kong www.pizzahut.com.hk 5.33% 6. Pacific Coffee www.pacificcoffee.com 5.15% 7. Pizza Hut Hong Kong Online Ordering order.pizzahut.com.hk 4.51% 8. Maxims www.maxims.com.hk 3.53% 9. KFC Hong Kong www.kfchk.com 2.98% 10. McDonald’s Hong Kong www.mcdonalds.com.hk 2.35% ?? ?? ?? ??