Source: Hitwise Hong Kong Newsletter – September 2007

Spotlight on Dominant Local Restaurant Directory

Openrice (www.openrice.com), an online food and restaurant guide featuring restaurant and recipe reviews, has maintained the number 1 rank in the Food and Beverage – Restaurants and Catering industry for a consecutive 11 weeks ending 15/09/07, among Hong Kong Internet users.

Openrice accounted for 35.50% of the market share of visits in the Restaurants and Catering industry for the week ending 15/09/07, which represents a market share increase of 13.7% over the 11 week period it held the number 1 rank.
Yahoo! HK Where (hk.where.yahoo.com), an online channel which also offers reviews and a directory of Hong Kong restaurants, was OpenRice’s nearest competitor accounting for 16.54% of market share in the Restaurants and Catering industry as of the week ending 15/09/07. Furthermore, Yahoo! HK Where was the only website to have outranked Openrice over the past 12 months, achieving the number 1 rank and 29.77% of market share during week ending 31/03/07.
Other websites to feature among the top 5 in the Restaurants and Catering industry as of the week ending 15/09/07 include McDonalds Worldwide (www.mcdonalds.com), KFC (www.kfc.com) and Pizza Hut Hong Kong (www.pizzahut.com.hk).